Packaging Printing: Proven Marketing Modernly Developed
Packaging alone already plays a central role when it comes to target group-oriented marketing of products. Extraordinary packaging shapes and high-quality processing stand out from the crowd, pique potential customers' curiosity, and ideally lead to a purchase. To ensure that everything doesn't just run in shades of gray, this effect can be enhanced through modern packaging printing. For companies that want to offer their products in sales-promoting packaging, there is increasingly more room for maneuver. There is a tendency to observe that even in the field of packaging printing, individualization seems to be gaining more and more importance.
Packaging Printing is Indispensable in Marketing
Nowadays, packaging must be much more than just a protective shell for various products. They must prove themselves as a marketing tool, send a message, and offer real added value for sellers and buyers. Through packaging printing, it is possible to achieve these goals. This can be illustrated very clearly with the simplest examples: A box in its unprinted state is simply a very useful tool for shipping, transport, and sales. Only through packaging printing are countless additional positive side effects achieved.
The simplest effects are differentiation and recognition value. Through packaging printing, the customer learns which product they are holding and can inform themselves about various product properties through appropriate texts without necessarily having to unpack the product itself. In terms of recognition value, logos and the like play a central role in packaging printing: They create a consistent brand image that remains in the buyer's memory and ideally prompts repeat purchases. This recognition value also has an advertising moment in relation to outsiders. If, for example, it is noticeable that the delivery person repeatedly distributes packages with a certain print in the neighborhood, this arouses curiosity and increases brand awareness.
Packaging printing also allows companies to elevate the relationship with the customer to a whole new level: In addition to mandatory information and promotional designs, many packages also offer enough space for information that provides personal added value to the customer. For example, if suitable recipe ideas are provided on a food package, the customer ideally perceives this as a service that may increase their loyalty to a brand.
Digital Packaging Printing
The internet and its logic also affect our analog everyday life. Advertising is becoming more and more of an individual matter even outside the net: Those who address the customer directly hope for more positive reactions. Becoming more direct and individual also creates the need to react faster and more differentiated – also concerning packaging printing. This demand does not go unnoticed by the packaging industry: Digital packaging printing seems to be a hot topic everywhere at the moment. The hopes placed in it are obvious: Since digital packaging printing also allows for the creation of small print runs, there is more room for maneuver in terms of individualized packaging.
This also has a nice side effect that should be very welcome to companies: If only small series are printed as needed, there is no longer a need to store countless packages from large-scale print orders. The packages needed can be produced and reordered in a relatively short time through digital packaging printing – always with the possibility of keeping print templates up to date and adapting them for the sake of individuality. The results are ideally more flexibility and cost savings based on the fact that only what is really needed goes into production and printing, and storage costs can be reduced.
Packaging Printing and Online Trade
While in stationary retail, it is rare to find packaging that has not been refined through packaging printing, the picture is rather mixed in the area of online trade when it comes to pure shipping packaging. Of course, such packaging primarily serves the core competencies of protection and practicality. However, some large online shipping companies go a step further and have long since discovered the marketing potential of printed shipping packaging. What packaging printing can achieve here is as simple as it is fascinating. The delivery of a package at the front door represents the first real and thus tangible contact between the customer and the online retailer outside of online life. Since there is no second chance for a first impression, some companies enhance the shipping packaging through packaging printing. Well-thought-out designs make the delivery appear more high-quality and professional from the outside and enable not only recognition but possibly also increased customer identification with the respective brand.
The picture that emerges when it comes to packaging printing for shipping packaging is somewhat divided: Companies can also take the standpoint that clear identifying features on the outside of a shipping package do not fit their profile – for example, to avoid outsiders being able to identify and assign a delivery from a distance. Whether the shipping packaging is used for marketing purposes or not is thus always a decision that must be well thought out.