What do a sprightly retiree, a dashing postman, and a chubby male fairy have in common? At first glance, not much – except that you will be seeing them more often now. With friendly faces and a twinkle in their eyes, they will represent [BOXXCO] on banners, ads, etc. in the coming months. As diverse, colorful, and friendly as they are, so are our customers - and so are we as a team. With fresh ideas and charm, we seek contact with our customers, whose backgrounds couldn't be more different: trendy start-ups from the capital or internationally based large companies that have been loyal to us for years.
With the 2021/22 campaign, we also want to attract new customers. The corrugated cardboard market is crowded with competitors who advertise with competence and experience. We, as the team around [BOXXCO], want to show that we are more than that. We are competent, but not boring. We are modern and yet normal. We appear industrial, but not unapproachable.
That's why we combine our modern, clean look with striking colors, punchy messages, and a touch of charm – just like in our daily interactions on the phone, via email, or in direct contact.
For this, we integrate our key elements:
- Logo
- Slogan
- Selected contact details
- + Core message of the advertisement
- + The emotional element in different personalities
The online and offline media will be changed at regular intervals with varying motifs. After all, we don't want to sink into routine.
Our dashing Grandpa Werner kicks things off:
